Industry Veterans Join Leadership Team

Lifespace Communities has announced Susan Bowser as new regional director of sales and marketing. Concurrently, Rob Clark joins the organization as new regional director of operations. Bowser will oversee sales initiatives, while Clark will be responsible for leadership, strategic planning and operations guidance for the organization’s Texas-based communities — Edgemere in Dallas, The Stayton at Museum Way in Fort Worth, and Querencia at Barton Creek in Austin.

“We’re excited to have Susan and Rob as the newest members of our talented and diverse leadership team,” said Larry Smith, Lifespace interim president and CEO, and chief financial officer. “They both bring extensive expertise and knowledge to their roles, which will be invaluable in meeting the evolving needs of our current and future residents. We’re looking forward to their contributions as we continue to advance our mission to celebrate the lives of seniors.”

Bowser brings more than 18 years of senior living sales and marketing experience to her role. Previously, she served as regional sales manager for HumanGood, a California-based nonprofit senior living organization, where she oversaw sales and marketing teams at nine retirement communities. 

“I’ve been fortunate to have a career that gives me the opportunity to guide people through one of the most consequential decisions of their lives,” said Bowser. “With the support and resources of Lifespace behind me, I’m excited to continue to serve seniors as they embark on their retirement journey.”

Clark has nearly 20 years of health care operations and investment experience with some of the largest providers of skilled nursing care and senior living, including Brookdale and American Healthcare Investors. Most recently, he served as vice president of asset management at Cascade Capital Group, an Illinois-based health care real estate investment and asset management firm.

“The opportunity to build upon the strong foundation Lifespace has set forth during the past 40 years was what attracted me to this role,” said Clark. “I’m eager to not only help maintain all the great aspects of the Texas communities, but also enhance them to the best they can be. Lifespace is all about taking a resident-first approach, so I feel right at home.”

Bowser is a graduate of the University of Phoenix, where she received her bachelor’s degree in human services management. Clark holds a bachelor’s degree in social work from Western Michigan University and an MBA from Michigan State University. He’s a licensed nursing home administrator.

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